Brand guidelines for Divine, translated from the official brand PDFs (January 2026).
Always write the brand name as Divine — capital D, lowercase rest. Do not write it as "DiVine" or "diVine" in any text (copy, headings, UI, docs, code, commit messages). The stylized capital "V" is a feature of the logotype artwork only and never carries into written text.
| File | Purpose |
|---|---|
| BRAND_DNA.md | Purpose, manifesto, value proposition, archetype, community mindsets |
| TONE_OF_VOICE.md | Three voice principles with before/after examples, practical copy guidance |
| VISUAL_IDENTITY.md | Logo, colors, typography, icons, illustrations, do's and don'ts |
| AGENT_QUICK_REFERENCE.md | Fast lookup for AI agents -- voice cheat sheet, key messages, color/type reference |
For AI agents: Add AGENT_QUICK_REFERENCE.md to your context or CLAUDE.md rules. It contains everything needed for writing copy and making product decisions.
For designers: VISUAL_IDENTITY.md has all color values, typography specs, and icon guidelines.
For anyone writing copy: TONE_OF_VOICE.md has the three principles with concrete before/after examples.
For strategy/positioning: BRAND_DNA.md covers the full brand framework -- purpose, audiences, value prop, and archetype.
Translated from:
Divine-Brand_Guidelines_2026.pdf(visual identity, 53 pages)divine-brand.pdf(brand DNA & tone of voice, 41 pages)- about.divine.video (official story, mission, and archive provenance)